Ingredients for Great Design

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When a home doesn’t work it is often expressed as frustration.  The layout drives you mad.  There are too many bottlenecks in the kitchen.  You don’t like hosting dinner parties because it is too stressful.  You just can’t keep the place tidy because there is no place for storage.  The house is dark and you wish you had more natural light.

As for looking good and enjoying beautiful features, well that’s another story.

Great Design makes sure the building works and looks good.  It’s often referred to as form and function and is never more important than in the creation of living spaces.  Because of the long lifespan of buildings, we can’t afford to get it wrong.

Design Director and Chief Creative Officer for Land Rover, Gerry McGovern describes these elements more evocatively.  He writes about the visceral, behavioural and reflective aspects of design.  Visceral is like form and evokes an emotional response; when we look at something do we desire it, is it beautiful?  Behavioural refers to how it works (or more “that it works”) and reflective is the response of experience over time that it still works.  The sustained functionality emphasised in the reflective aspect is critical for our living spaces.

With good design your home can do all you want it to do while at the same time evoke positive feelings when you walk in or look at it from a seat in your garden on a beautiful spring evening.